BESTSELLER 50th ANNIVERSARY
THE CHALLENGE
Transforming a historic estate with multiple spaces ( gardens, castle, main stage, and podium) into an artistic and festive playground for an entire day. The challenge is to create a coherent and engaging experience that activates every corner of the site, guides guests from one space to the next in a fluid and natural way, and maintains a constant sense of wonder from the opening of the doors to late evening, all while reflecting the values and identity of a company celebrating fifty years of excellence and creation.
THE SOLUTION
An original and bespoke program, built around one strong concept: "The Thread" - a metaphor for the origins of Bestseller, the creative journey across the decades, and the fundamental bond that unites the company's people. This red thread runs literally and visually throughout the entire festivities, guiding guests from one performance to the next and weaving them into the fabric of the show.
The day unfolds in two chapters. The first opens the festivities with a vibrant parade of artists, slackline performers, acrobats perched in the trees and extravagant characters nestled in a golden birdcage. The second takes over with high-level acrobatic acts spread across every corner of the estate. Throughout the day, a musical quartet parades across the site, reimagining classic Cirque du Soleil tracks for the occasion, while the costumes of the 30 artists blend Cirque du Soleil's signature aesthetic with elements from Bestseller's 50th anniversary collection, the red thread visible in every outfit.
