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1",{"accordionContent":532,"accordionTitle":534},{"value":533},"Cirque du Soleil designed an original and bespoke program to celebrate Bestseller Denmark’s 50th anniversary.",{"value":535},"What was Cirque du Soleil’s role in Bestseller’s 50th anniversary ?",{"id":537,"url":538,"name":539,"displayName":539,"fields":540},"80adb1fc-759e-480d-988f-c725b1de9254","/en/Projects/Bestseller/Page-Components/Accordion-List/Accordion-Item-2","Accordion Item 2",{"accordionContent":541,"accordionTitle":543},{"value":542},"The experience took place across the Egeskov estate in Denmark.",{"value":544},"Where did the Bestseller 50th anniversary experience take place?",{"id":546,"url":547,"name":548,"displayName":548,"fields":549},"a20f5cb7-44c9-4f8f-a698-f8d84d856ef9","/en/Projects/Bestseller/Page-Components/Accordion-List/Accordion-Item-3","Accordion Item 3",{"accordionContent":550,"accordionTitle":552},{"value":551},"“The Thread” was the central concept of the event, symbolizing Bestseller’s origins, its creative journey across the decades, and the bond that unites the company’s people.",{"value":553},"What was concept imaginated by Cirque du Soleil for the Bestseller 50th anniversary event?",{"id":555,"url":556,"name":557,"displayName":557,"fields":558},"85f6208d-7fc9-44e7-b112-30291f815d85","/en/Projects/Bestseller/Page-Components/Accordion-List/Accordion-Item-4","Accordion Item 4",{"accordionContent":559,"accordionTitle":561},{"value":560},"The gardens, castle, main stage, and podium were turned into an artistic and festive playground designed to guide guests through the site from one performance to the next.",{"value":562},"How was the Egeskov estate transformed for the celebration?",{"id":564,"url":565,"name":566,"displayName":566,"fields":567},"5b5fdfe6-0028-4053-8766-d96c59f05820","/en/Projects/Bestseller/Page-Components/Accordion-List/Accordion-Item-5","Accordion Item 5",{"accordionContent":568,"accordionTitle":570},{"value":569},"30 artists performed throughout the experience.",{"value":571},"How many artists were part of the Bestseller 50th anniversary event?",{"id":573,"url":574,"name":575,"displayName":575,"fields":576},"f45d885f-e973-4f23-b6fa-e1fdd1002027","/en/Projects/Bestseller/Page-Components/Accordion-List/Accordion-Item-6","Accordion Item 6",{"accordionContent":577,"accordionTitle":579},{"value":578},"The artists’ costumes blended Cirque du Soleil’s signature aesthetic with elements from Bestseller’s 50th anniversary collection, with the red thread visible in every outfit.",{"value":580},"How did the production connect Cirque du Soleil and Bestseller’s identity?",{"id":582,"url":583,"name":584,"displayName":584,"fields":585},"4c77c20b-49cb-43eb-a99d-d115e452b2b7","/en/Projects/Bestseller/Page-Components/Accordion-List/Accordion-Item-7","Accordion Item 7",{"accordionContent":586,"accordionTitle":588},{"value":587},"The experience delivered a coherent narrative and visual journey across every space of the estate and confirmed Cirque du Soleil’s ability to create bespoke large-scale corporate events.",{"value":589},"What result did the Bestseller 50th anniversary event deliver?",{"id":591,"url":592,"name":593,"displayName":593,"fields":594},"c19346ac-009a-4488-bfdd-cb220aecf396","/en/Projects/Bestseller/Page-Components/Accordion-List/Accordion-Item-8","Accordion Item 8",{"accordionContent":595,"accordionTitle":597},{"value":596},"The Bestseller 50th anniversary event at the Egeskov castle estate took place on Saturday, June 7 and Sunday, June 8, 2025. ",{"value":598},"When did the Bestseller 50th anniversary event at the Egeskov castle estate take place?",{"value":600},{},{"value":602},{},{"value":26},{"value":605},"Frequently asked questions about Bestseller’s 50th anniversary",{"value":607},"Got questions? Explore our FAQ for quick answers to your questions!",{"value":26},{"value":26},{"value":611},{"href":26},{"value":26},{"value":6},{"value":26},{"value":26},{"value":206},{"value":26},{"value":26},{"value":26},[],[],[],1779999970694]